If people are buying through mobile online retail site, they’re most likely doing so on Apple devices, according to a new report this week from retail analysis firm RichRelevance. iPads and iPhones accounted for over 92 percent of online retail sales not originating from a desktop device occurring in December, according to the study.
That’s up from 88 percent the last time RichRelevance in April, and it easily beat out Android and other competing mobile platforms. Shoppers on Apple devices were also willing to spend more, with an average order value of $123 vs. Android’s $101, and $87 from those shopping from traditional desktop operating systems. RichRelevance used data from 3.4 billion online shopping sessions between April and December at U.S. retailers ranging from specialty stores to major e-commerce sites.